Great integration of sales and marketing efforts bring real results - 12 content marketing case studies from big brands that win ...
Interesting graphic depicts classic chasm of sales and marketing from Gartner - Marketing Ops is sitting on top of a world of customer ...
Very interesting article but to be expected that marketing departments like any other enterprise legacy department are evolving much more ...
Great on whether influencer marketing works on not. “Influencers are people, not ads,” said eMarketer principal analyst Debra Aho ...
By Thomas B. Cross @techtionary
Facebook DCGANS Knowing What You Are Going Todo Next
Facebook is amping up the AI game with serious ...
Debating or Really Arguing with AI
By Thomas B. Cross @techtionary
The last thing I need is another argument with anyone ...
I struggle daily to explain the value of social media and this may not convince anyone but its a good nugget to consider - "The report ...
You have to meld these two charts together but you end up with a B2C customer engagement experience for B2B sales. That is, more than 8 ...
Before you spend a single dime on marketing, check this list:
1 - Focus of “Thought Leadership?” That is, what key areas of your ...
Apps & Ideas for Getting Better Sleep - Top 10 Checklist
This is another attempt to help you get not just the sleep you think you want ...
By Thomas B. Cross @techtionary
Jeff Wiener CEO of Linkedin appeared on CBS Morning News June 14 where he identified the top critical ...
By Thomas B. Cross @techtionary
This article represents more than thirty years and giving more than thousand presentations to ...
By Thomas B. Cross @techtionary
Social Selling Phase 2 – Development: Integration of Social Selling Strategy into Business ...
This is a call for papers, award submissions and exhibitors for the Social Selling SympoXpo Symposium and Exposition to be ...
Who would have thought that HR/Recruiting would need to know about social selling but read more here:
If you are trying to hire people ...
And, here's how all sales people are using social selling, click on image for complete
Great chart for consideration from Hootsuite
By Thomas B. Cross @techtionary
Social selling is just not selling via social media. As we have integrated CRM and other custom/public ...
This is great set of issues though while there is something for everyone it often gets difficult to pick any one thing for you to do in ...
