Influencer Marketing Is Still Influential for B2B companies, micro-influencer marketing is the way to go

Great on whether influencer marketing works on not.  “Influencers are people, not ads,” said eMarketer principal analyst Debra Aho Williamson. “They know their audience really well, and not allowing them to bring that knowledge into a marketing partnership is a mistake.”

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And, here is the article on micro-influencer marketing

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