If You Think The B2B Customer Journey Is Linear Or A Funnel

Great article by Kim Wheeler – She writes, “Below is an example of the customer’s journey that better reflects reality. Rather than being linear, which suggests a rational, pre-ordained set of knowable steps, the reality is that most buyers are not clear about how to get from problem to solution. The customer’s journey is more of a maze than linear path.”

What I did is highlight in yellow where social selling can have a potential on the journey click on the image for complete article:

Even more importantly this graphic shows where the supplier sales person and supplier website play in the process.

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