Why Is Marketing Ops So Vital For Sales and the C-suite?

Interesting graphic depicts classic chasm of sales and marketing from Gartner – Marketing Ops is sitting on top of a world of customer data that can be mined and analyzed to produce key customer insights for better decision-making and more effective selling. No executive likes to make key business decisions without data; and, while gut instinct may work in some cases, given the speed of business today, real-time data is needed. This is the ultimate role of the marketing ops, and it is possibly where they will have the biggest impact on the future of the business.

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